To translate music into a visual output without being finite or tremendously precise, The Royal Studio built a collaborative squad, me, Lyft, and Xesta Studio, to find ambiguous visual interpretations.

In this quest to find different visual outputs, the team intended to generate analog graphics as systematic abstractions that would allow numerous digital compositions to frame either specific rhythms — the singles — micro/macro spaces — the album, and live footage — the motion campaign.

We've framed the narrative in the rhythm, in the microscope and the telescope, and on disruptive compositions as a continuity of creating electronic music that breaks and grows.

We've designed each moment as part of a system that has the flexibility to fuel content for printed objects and motion design visuals for four singles and one debut album.

Art Direction by The Royal Studio 
This project was designed along with the talented: The Royal Studio, Lyft Creative StudioXesta Studio