Bloom is the begginers show of Portugal Fashion. It highlights new creators from the portuguese fashion scene along with school contest winners. The theme for this edition was the idea of the unveal of the hidden talents and we represented it using a silk scarf to show and hide and transform the information.

The event invitation was the silk scarf it self, that contained all the information printed on it, and came in a biodegradable plastic bag with the program of the event.

The scarf was represented throughout the different media, with distinct techniques, from silkscreaning and analog digitalization to 3d animation, reinforcing the relationship between the flat background and the wavy fabric.

☺︎ This project was designed as part of studio Degrau with the talented: João Castro, Raquel Rei e Tiago Campeã . ☺︎