Circular is a campaign from MODAPORTUGAL that emphasizes the Portuguese textile and clothing industry's journey toward a more sustainable and responsible approach to fashion. Through practices like recycling, upcycling, waste reduction, and garments designed for durability, repairability, and recyclability, they aim to create an improved closed-loop system that supports a circular economy and is environmentally responsible. The initiative presents Portuguese companies' traditional and cutting-edge features from design to manufacturing.

For the Moda Lisboa event, we decided to present this campaign
as an outdoor 360º installation piece representing a closed-loop. It works as a statement piece, enhancing the view that both fashionable items and planet-friendly production can happen simultaneously. Also, while making the viewer walk around, it also works as a call to action, accentuating the slogan of the campaign, "We close the loop," as it makes the viewer an active element for this equation, a fundamental key to this change.

The piece showcases multimedia content from MODAPORTUGAL's archives, featuring textile and artistic fashion productions with different layers of information, such as the manifest words or motto.
 
There was also the need to work on a video advertisement to run during an indoor party. 

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Creative Direction by Raquel Rei 
Motion Design by Lyft
Archive Footage by MODAPORTUGAL